Digital Marketing Is Simple: A Step-by-Step Guide

digital marketing

Digital Marketing can be defined as all marketing efforts using electronic / internet devices with various marketing tactics and digital media where you can communicate with potential customers who spend time online. There are various accesses for potential consumers to be able to see your offers, such as websites, blogs, social media (Instagram, Whatsapp, Line, etc.). From some access that they will communicate to you. In the world of digital marketing, you can make potential customers interested in your offer. You can create advertisements, email marketing, online brochures, and much more.

Digital marketing is advertising delivered through digital channels such as the radio, tv, social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Basically, digital marketing is any form of marketing products or services that involves electronic devices, which is the reason it has been around for decades.

It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.

Digital Marketing Tactics and Examples

The best digital marketers are those who have a clear picture of how each digital marketing campaign they have supports the goals of their offerings. Depending on the goals of their marketing strategy, digital marketers can create larger campaigns through their free or paid media.

For example, a content marketer (creator of content) can usually create a series of blog posts that serve to invite. Social media marketers (social media managers) help promote blog posts through paid and organic (unpaid) posts on social media accounts. The job of an email marketer is to create an email campaign to send to potential customers so that they are interested in the offer offered.

Here’s a quick review of some fairly common digital marketing tactics and media involved in each.

Search Engine Optimization (SEO)

This is the process of optimizing your website to “rank” higher on search engine result pages, thereby increasing the amount of organic (or unpaid) traffic your website receives. The FF media that are useful for SEO include:

  • Website
  • Blogs
  • Graphic Info

Content Marketing

This term denotes the creation and promotion of content assets for the purposes of generating brand awareness, traffic growth, lead generation, and customers. The media that can be used for your content marketing strategy include:

  • Blog Posting
  • Ebook And Article
  • Graphic Info
  • Online Brochure

Sosial Media Marketing

In practice, it is promoting your brand and content on social media to increase brand awareness, control traffic, and generate leads for your business. The media that you can use in social media marketing include:

Offline Digital Marketing

There are four big categories of digital offline marketing: enhanced offline marketing, radio marketing, television marketing, and phone marketing.

Enhanced offline marketing is a form of marketing that is entirely offline but enhanced with electronic devices.

For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Sushi food, is enhanced with this electronic device.

People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).

example of enhanced offline marketing

Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.

Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide; yes, there was a time before color TV).

Finally, the biggest and fastest-growing area of offline marketing, with admittedly also a lot of flops, busts, and failures: phone marketing.

Let’s look at the four areas in more detail.

Enhanced Offline Marketing

What’s the difference between a billboard somewhere in the desert of Arizona and a billboard in New York City’s Times Square?

The size? The product?

3 letters: LED. Light emitting diodes. All of the billboards in Times Square are electronic! sewa billboard jogja

Sewa Billboard Jogja

Does Digital Marketing Work for All Businesses?

Digital marketing can be used for any business in any industry. Regardless of what your company sells, digital marketing still requires a customer persona (an overview of your target customer offering) to identify the needs of your prospective customers, and create interesting online content and help them. However, every business has a way of implementing a digital marketing strategy in different ways.

What Benefits Can You Get From Digital Marketing?

Unlike most offline marketing (Shop), digital marketing allows marketers (marketers) to see accurate results according to the time you enter the data. If you’ve ever placed an ad in a newspaper, you will know how difficult it is to estimate how many people will actually buy your offer and pay attention to your ad. And there is certainly no surefire way to know if the ad is successful in opening up all the sales opportunities.

With digital marketing, you can measure ROI (Return on Investment) from almost any aspect of your marketing efforts. What is meant by ROI itself is a measure / quantity used to evaluate the efficiency of an investment compared to the cost and initial capital incurred.